Meet our Team

Marty McCall

Owner 

Marty McCall, along with his wife Michelle, owns and operates Cattleya European Floral and the Jacksonville staple, Kuhn Flowers. He brings a breadth of knowledge and experience of the floral industry, but most importantly, a steadfast dedication to enriching our community with the charm of gorgeous fresh flowers and exceptional service. 

Flowers run in the family. Born and raised in Jacksonville, Florida, he's watched the city continue to bloom into the bustling community it is today. Inspired by the passion of his late Mother (a celebrated Florida florist and businesswoman) possessed for the flower industry, he paved a unique path all his own. Beginning with owning a wholesale plant and flower company for many years, eventually led him to work for one of the nation's premier wholesalers.  

However, several years ago, he could not pass up the opportunity to purchase Kuhn Flowers, a place close to his heart. He spent years cultivating a relationship with the original owners and selling them their flowers. But even more special is the connection to his late mother, who worked at Kuhn's briefly before starting her flower shop. The Cattleya Orchid synonymous with grace and strength and a favorite of his Mother's, are embodied in every detail of this latest endeavor. With his business acumen, mastery of flower facts, and devotion to his employees and family; Mr. McCall is a trusted source for any of your floral needs, no matter how big or small. 

 


 

Michelle Morgan

Owner | Designer

Michelle's floral journey began as a young girl in her native home in the UK after studying extensively for seven years gaining over eight full-time government floral qualifications Michelle went on to achieve two of the highest floristry qualifications recognizable in Europe. She is apart of the  B tech national diploma society and holds an intermediate certificate of floristry. Michelle continued to share her knowledge when she took a teaching role at a The Hub at Doncaster College and University Centre in her home town in northern England, where she was responsible for training over 4,000 students at all levels helping them gain some of the most prestigious qualifications across Europe.

Michelle has been fortunate enough to work alongside some of the finest floral designers and educators across Europe and the world. While leading her students onto winning gold medals at prestigious flower shows, she had a golden opportunity to design florals for the British royal family and was part of a team that decorated at the White House.

In  2008 Michelle and her family decided to embark on a new venture when they moved across the pond to the United States. Her passion for education and her love of the floral industry continued to grow and in 2013 Michelle was inducted into the American Institute of Floral Designers, AIFD. Michelle is one of the few people in the world to hold some of the highest recognizable floral qualifications both in Europe and the USA.

Michelle's career path changed direction when she began working in a corporate environment for a major floral wholesaler responsible for overseeing millions of dollars of sales. In 2008, Michelle bought a busy flower store which she still owns and in 2016 bought one of the largest flower stores in the United States, Kuhn Flowers. She has recently opened five more stores across the state of Florida and, employs over 65 full-time employees. Michelle has dedicated most of her success to her love for teaching and learning. Michelle encourages everyone to step out of there comfort zone and follow their floral dreams. 

 


 

Anthony Swick

Vice President | Designer

Anthony has nearly thirty years of experience in the floral industry, with twenty years of expertise as a retail floral shop owner. His dedication to the industry can be seen in his designs through the use of new trends and techniques. Anthony's passion for education moved him quickly from designer to shop owner and has proven to be as swiftly pushing him in his career path as an educator.

Anthony's continuing involvement in state and local industry associations has allowed him to participate in many large projects. He is a four-time returning member of the FTD design team responsible for the Florida Governor's mansion. Previously Vice President for the West Coast Florist Association, past director for District IV of the Florida State Floral Association and current Treasurer for FSFA, Anthony is a multi-award winner in many state and local competitions. His published work in The Knot, Style me Pretty, as well as local and industry publications,  highlights his passion and expertise in the floral industry. Local news outlets in Tampa and Jacksonville, FL have featured Anthony multiple times for his design work and charismatic on-air personality. 

(FSMD) Florida State Master Designer since 2009, (CFD) Certified Floral Designer through the American Institute of Floral Designers (AIFD) 2009, inducted as an (AIFD) member in 2011 and (PFCI) Professional Floral communicator International in 2012. Anthony led the team responsible for the hospitality suite decorations for the Southern Regional Chapter in 2011, as part of the National AIFD Symposium. Anthony has also presented design shows and presentations at floral wholesale companies, state conventions around the country, Garden Clubs, as well as for BloomNet. His was involved in the National Symposium held in Miami 2012, presented program workshops at the AIFD National Symposium "Passion"  in Las Vegas July 2013, and the AIFD National Symposium "Journey" in Denver 2015. Anthony welcomes the opportunity to give back to the industry in any way that he can. He continues to grow in the industry with the opportunities to work with leading professionals and utilizing trends in design.

Anthony's vibrant design style, enthusiasm for the latest trends and passion for education translates beautifully into educational stage shows, workshops, and classes. He is a current member of the BloomNet design team and looks forward to the challenges of bringing new ideas, new trends and techniques and new ways to continue to grow as a florist and artist. With a deep passion for retail, Anthony loves working on the retail level to assist florist in developing in the ever-changing retail market. Anthony's passion for collaboration is a testament to his commitment to the industries future. Be it presenting retail programs, consulting with shop owners, or working to streamline business operations, Anthony enjoys working with the "backbone" of our industry. 

Anthony strives to make education a focus in his career and available to all as a goal that he promises to continue to promote.